The argument
Perceived value rises by subtraction, not addition.
Every instinct in a growing business is additive. Add a service line. Add a market. Add a feature, a persona, a channel. Each addition is defensible on its own and the sum of them is a company nobody can describe.
Perceived value moves the other way. The most expensive practitioners in any field are the ones who do the least — not because they are capable of less, but because what they have removed is precisely what made them comparable to everyone else.
DROP is the case for subtraction as a pricing strategy: what to remove, in what order, and how to survive the quarter in which removing it feels like shrinking.
Early access
You raise your price by removing what makes you replaceable.
Get the first chapter, and a note when it ships.